FREE Social Media Strategy Guide



STEP 1

Choose Your Goals

What do you want to achieve on social media? Examples

include: build brand awareness, increase leads, grow

engagement. Your social media goals should align with

your current business goals. Starting with this step

makes it easy to track + measure your success.


STEP 2

Create Your Buyer Persona

Knowing who your target market is will be key to

creating valuable content and increasing leads.

When it comes to building a buyer persona you

should look at things like: age, interests, location,

average house-hold income, job title.


STEP 3

Know Your Competition

Understand who your competition is and what

they're doing well. This will help you spot

opportunities, learn what's expected of you in your

industry, and learn where you can focus your own

strategy.


STEP 4

Choose Your Platforms + Brand Voice

Which platforms are you going to be on? Better yet --

where is your target market hanging out? You don't

need to be on every social platform. We like to start

with Instagram and Facebook. Then, humanize your

brand! This is a necessity when it comes to your

strategy. Build a brand voice that is relatable. If your

business was a person, how would they talk?


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©2019 by MW Marketing LLC.